Taste overtool.

Behind the scenes: a photographer in a fur-hooded parka leans on a wooden fence, shooting across a meadow.

Philipp Jeker is a photographer and visual AI director in Zürich.

For more than twenty years he has shot fashion, portraits and campaigns for magazines and brands such as Elle, GQ, L'Officiel, Marie Claire, Replay, Beldona and ASICS, with Milla Jovovich and Roger Federer in front of his camera.

Since 2022 he has been exploring generative AI — films, campaign images and stills in the spirit of fashion, beauty and luxury, driven by the fascination of possibilities that simply didn't exist before, and made with the same eye for light, composition and the right moment.

Get inspired →Workshops →

He teaches what he does: AI workshops for agencies, marketing teams and brands, on site or online. Trained as a graphic designer, at home in Zürich.

In short

20+ years as a photographer
Generative AI since 2022
Trained graphic designer
Zürich, Switzerland
Behind the scenes: a photographer shoots a couple sitting at a stone well in a sunlit square.
Behind the scenes →106 pictures from twenty years on set